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Barbara Ballinger
| 7 min. read
Q&A: Marketing to empty nesters & baby boomers
When it comes to marketing vacancies to the right demographics, Baby Boomers represent big numbers —76.4 million people at last count, according to the latest U.S. Census Bureau data. The cohort, representing people born between 1946 and 1964,...
Barbara Ballinger
| 7 min. read
Marketing to millennials: A guide for property managers & owners
Millennials are a huge target market for residential rental buildings. 18 to 34 years old and born between 1981 and 1997, this cohort now numbers 75.3 million, surpassing the 74.9 million baby boomers, aged 51 to 69. Millennials...
Emily Miller
| 3 min. read
Online leads part 5: How to calculate your return on your investment
In the previous post in our series on making the most of online leads, we covered communicating with and nurturing your leads. In this final post in the series, we’ll measure the return on investment (ROI) from your online lead efforts....
Emily Miller
| 7 min. read
How to communicate with & nurture leads as a property manager
Never judge a book by its cover, we’re told. But whether we admit it or not, we’re always judging people, and they’re sizing us up too. First impressions matter, and sometimes they last forever. Your website is the...
Emily Miller
| 3 min. read
Online leads part 3: Why you should distribute your sales leads
Online leads are one of the fastest ways to grow your business. In the first two parts of our series, we showed the importance of being the first property manager to reach out to a lead. And while...
Emily Miller
| 3 min. read
Online leads part 2: Pursue and persist, the importance of contacting every sales lead
In the first post on making the most of internet leads, we covered how quickly you should respond to a new lead. Now it’s time to consider which leads to go after. Capturing property owner contact information online...
Emily Miller
| 3 min. read
Online leads part 1: How early responders get the edge
With a busy schedule, growing your property management business can quickly fall to the bottom of your to-do list. Yet growing your business is exactly what you want to do. So how do you reconcile the numerous demands...
Kiona Highbridge
| 5 min. read
15 of the weirdest real estate photos
For every beautiful real estate photo out there, there are probably five terrible, bizarre, or just plain ugly listing photos to complement it. No doubt you’ve seen some of these gems yourself, but in case you haven’t, we’ve...
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Jon Park
| 12 min. read
Propertyware vs Buildium: Choosing the best all-in-one property management software
Compare Propertyware vs Buildium to find the best property management software for the specific needs of your business.
Laurie Mega
| 13 min. read
The ins and outs of HOA reserve fund accounting
If you talk to an association and ask them about their HOA reserve fund accounting, you may hear some pretty unfortunate stories that happened before you arrived; reserve funds that were too low to cover repairs, treasurers who...
Jason Van Steenwyk
| 7 min. read
Multi-family winterization checklist: 18 steps to take ASAP
For most of the country, winter is at our doorstep—and as with winters past, it could bring billions of dollars in property damage nationwide. In 2022, insurance losses from winter storms added up to just under $6 billion,...
Robin Young
| 16 min. read
Renter demographics are shifting. Here’s how property managers can prepare
In the midst of a busy leasing season, it can be hard to find the time to take a step back and ask: Are the kinds of residents who are interested in your properties changing over time? Are...
Laurie Mega
| 10 min. read
7 best single-family property management software solutions of 2023
See how 7 of the top single-family property management software solutions stack up and determine which works best for you and your owners.
Jake Belding
| 15 min. read
The 11 best community association management software tools in 2023
Discover 11 of the best community association software options available and streamline your operations today.
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