When it comes to marketing vacancies to the right demographics, Baby Boomers represent big numbers —76.4 million people at last count, according to the latest U.S. Census Bureau data. The cohort, representing people born between 1946 and 1964,...

Millennials are a huge target market for residential rental buildings. 18 to 34 years old and born between 1981 and 1997, this cohort now numbers 75.3 million, surpassing the 74.9 million baby boomers, aged 51 to 69. Millennials...

In the previous post in our series on making the most of online leads, we covered communicating with and nurturing your leads. In this final post in the series, we’ll measure the return on investment (ROI) from your online lead efforts....

Never judge a book by its cover, we’re told. But whether we admit it or not, we’re always judging people, and they’re sizing us up too. First impressions matter, and sometimes they last forever. Your website is the...

Online leads are one of the fastest ways to grow your business. In the first two parts of our series, we showed the importance of being the first property manager to reach out to a lead. And while...

In the first post on making the most of internet leads, we covered how quickly you should respond to a new lead. Now it’s time to consider which leads to go after. Capturing property owner contact information online...

With a busy schedule, growing your property management business can quickly fall to the bottom of your to-do list. Yet growing your business is exactly what you want to do. So how do you reconcile the numerous demands...

For every beautiful real estate photo out there, there are probably five terrible, bizarre, or just plain ugly listing photos to complement it. No doubt you’ve seen some of these gems yourself, but in case you haven’t, we’ve...