You may think of branding as only applicable or suitable to large corporations like Nike or Coca-Cola. They hire ad agencies and design teams to create highly recognizable logos and pricey ad campaigns that saturate the media and...

Property managers (like any business owner) have to work hard to get new customers. Whether it’s investing in paid search, content marketing, or social media campaigns, sending out your message to the world demands time, money, and knowledge—above...

The real estate market has been flooded with new technologies as of late. All sorts of companies (including Buildium) have sprung up to make it easier to own, rent, or manage rental properties. Who doesn’t want that?! One...

For those in property management, there are never enough hours in the day. Fortunately, emerging tech solutions are helping property managers expand their marketing efforts in exciting, new ways. The adoption of AI assistants is often assumed to...

Navigating online reviews is critical for small businesses due to the popularity of social media and review sites. If done correctly, responding gives you the chance to deliver strong customer service and show potential renters you care. In...

Nowadays, there are so many options for posting your rental listings online. You’re probably already using Zillow, Trulia, or your own website to post your vacancies; but we’re here to let you know about an exciting new option...

Your word-of-mouth reputation is important. Your word-of-screen reputation is crucial. According to a recent study from J Turner Research, online reviews are now the top driver in renters’ decision-making process when it comes to researching their next apartment....

It used to be that you put a “For Rent” sign on the front lawn and hoped for the best; and posting an ad in the local paper was the most efficient way to spread the word about...