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Jillian Rodriguez
| 6 min. read
7 quick marketing tips for property management companies
The nature of property management is that day-in and day-out, you’re always busy. Even if you’re trying to grow your business, you often don’t have the time to study up on the latest marketing trends and implement those...
Samantha Clark
| 6 min. read
How to identify a target market for your rental properties in 5 steps
Identifying your target market is essential to marketing your properties. It’s an important step–one that many people overlook when developing their marketing strategy. It’s the secret ingredient that every successful business has, but it’s easy to ignore. Once...
Jillian Rodriguez
| 4 min. read
4 business growth lessons you can learn from your competitors
In business and in life, competition motivates us to do better. In fact, your competitors are among the only people who know the business as well as you do. Taking a tip from their successes (and learning from...
Jessica Thiefels
| 4 min. read
5 underrated rental amenities you should be promoting
Writing rental listings isn’t easy; but if you’re still relying on the first one you ever wrote, there’s a good chance that it could use an update. If you’re not promoting the rental amenities that matter to tenants...
A Property Manager’s Guide to Social Media
A Property Manager’s Guide to Social Media Social media is a powerful tool—but is it really useful for property managers? In a word: yes. Even a modest social media presence can help you build your brand, find new...
Amanda Maher
| 6 min. read
How to attract families to your rental properties
Why Should You Rent to Tenants with Children? The thought of renting to tenants with children spooks some landlords. Crayon drawings on the freshly painted walls, juice spilled on the carpets… and then there are concerns over hazards like...
Jason Van Steenwyk
| 5 min. read
9 tips for marketing to baby boomers
Every time Baby Boomers go through a life transition—teen to adult, single to married with children, empty nesters, and now, into retirement—by sheer weight of numbers, it reshapes the American economy. For example, in the 50s and 60s,...
How to Write Listings that Rent Themselves
For even the best property managers, it can be hard to write rental listings that stand out from the crowd. Especially when that crowd is shouting themselves hoarse with TITLES WRITTEN LIKE THIS!!!!! And, for the average apartment...
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Laurie Mega
| 8 min. read
How to value, buy, or sell a property management company
In 2020, a portion of the rental market moved out of big coastal cities such as San Francisco and New York, and moved to mid-size cities and suburban communities. However, rental listing company Zumper took a look at...
Laurie Mega
| 7 min. read
10 bookkeeping basics for successful property accounting
Since one of the core responsibilities of a property manager is to manage an owner’s assets, income, and expenses, you’re constantly dealing with accounting whether you like it or not. From receiving rent payments to handling vendor invoices,...
43 min. listen
Episode 22: The newfound transparency in user-centric leasing ft. Zumper
Think about the top 10 sites you visit every week. They probably have one thing in common: accurate, authentic, quality information. Tech companies like Google and Amazon have understood the value of data and putting the needs of...
Property Accounting Under Control [Expert Session]
It’s no secret that property managers are control freaks when it comes to their property accounting—and that’s a good thing. Setting up and keeping up a strong process supported by the right technology is key. It can be...
Laurie Mega
| 8 min. read
First 90 Days with Buildium: Suffolk Property Management
John Babiarz is the owner of Suffolk Property Management, which manages residential and commercial properties in the Greater Boston area. They started out as a small family-owned business with about 40 units. When Babiarz took over from his...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...

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