In property management, the equation for financial success is pretty simple—the more properties you manage, the more money you make. But when you grow for growth’s sake, you’ll often run into big problems that adversely affect your company...

Love it or hate it, Craigslist remains one of the go-to websites for people looking for apartments to rent. Some property managers and landlords shy away from using Craigslist. The platform is pretty rudimentary compared to some of...

Your company website is a powerful tool—are you making the most of it? Your website is a crucial element of your overall marketing strategy. A strong website increases brand awareness, helps prospects find you, and converts them into...

Whenever you’re about to list a property “For Rent,” you can feel the stress wash over you. Finding great renters isn’t easy–especially when you’re up against a tight deadline to avoid longer-than-necessary vacancies. You know all too well...

We’ll be the first to admit it: Search engine optimization (SEO) is confusing. One of the biggest sources of confusion is the fact that it’s constantly changing. If SEO is in your marketing toolbox, you’ve likely had moments...

For property managers, the winter slowdown between the holidays and the end of February can often be a welcome break. However, spring is right around the corner, and that usually comes with a sharp uptick in leasing activity. With...

The nature of property management is that day-in and day-out, you’re always busy. Even if you’re trying to grow your business, you often don’t have the time to study up on the latest marketing trends and implement those...

Identifying your target market is essential to marketing your properties. It’s an important step–one that many people overlook when developing their marketing strategy. It’s the secret ingredient that every successful business has, but it’s easy to ignore. Once...