Identifying your target market is essential to marketing your properties. It’s an important step–one that many people overlook when developing their marketing strategy. It’s the secret ingredient that every successful business has, but it’s easy to ignore. Once...

In business and in life, competition motivates us to do better. In fact, your competitors are among the only people who know the business as well as you do. Taking a tip from their successes (and learning from...

A recent multifamily construction boom has created stiff competition for some property owners and managers. Savvy landlords are taking a two-pronged approach to staying competitive: On one hand, they’re beefing up their amenity packages to lure (and retain)...

Last week, the FCC voted to repeal net neutrality rules established under President Obama. These rules formerly prohibited internet service providers (ISPs) from deliberately slowing down access to some websites, while allowing faster speeds for those who are...

Writing rental listings isn’t easy; but if you’re still relying on the first one you ever wrote, there’s a good chance that it could use an update. If you’re not promoting the rental amenities that matter to tenants...

A Property Manager’s Guide to Social Media Social media is a powerful tool—but is it really useful for property managers? In a word: yes. Even a modest social media presence can help you build your brand, find new...

Why Should You Rent to Tenants with Children? The thought of renting to tenants with children spooks some landlords. Crayon drawings on the freshly painted walls, juice spilled on the carpets… and then there are concerns over hazards like...

Every time Baby Boomers go through a life transition—teen to adult, single to married with children, empty nesters, and now, into retirement—by sheer weight of numbers, it reshapes the American economy. For example, in the 50s and 60s,...