- Marketing
Jillian Rodriguez
Social video marketing 101 for property managers
| 7 min. read
Are you using video marketing to share your company’s story? Social video marketing is becoming increasingly popular in the real estate industry, giving property managers...
Laurie Mega
Build your property management brand: 5 surefire steps
| 9 min. read
You may think of branding as only applicable or suitable to large corporations like Nike or Coca-Cola. They hire ad agencies and design teams to...
Laurie Mega
Marketing analytics 101 for property managers
| 8 min. read
Property managers (like any business owner) have to work hard to get new customers. Whether it’s investing in paid search, content marketing, or social media...
Amanda Maher
The low-down on self-showings: Do the benefits outweigh the risks?
| 8 min. read
The real estate market has been flooded with new technologies as of late. All sorts of companies (including Buildium) have sprung up to make it...
Sean Miller
Voice search revolution: 3 ways property managers can use AI assistants
| 5 min. read
For those in property management, there are never enough hours in the day. Fortunately, emerging tech solutions are helping property managers expand their marketing efforts...
Jack Yu
Responding to negative reviews: The property manager’s guide
| 4 min. read
Navigating online reviews is critical for small businesses due to the popularity of social media and review sites. If done correctly, responding gives you the...
Sarah Pallatroni
How to use Facebook Marketplace to post rental listings
| 1 min. read
Nowadays, there are so many options for posting your rental listings online. You’re probably already using Zillow, Trulia, or your own website to post your...
Accounting for Non-Accountants [guide download]
Not an accountant? No worries. Learn what you need to be a property management accounting pro.
Jason Van Steenwyk
10 tips for managing your online reputation, from bad reviews to branding
| 5 min. read
Your word-of-mouth reputation is important. Your word-of-screen reputation is crucial. According to a recent study from J Turner Research, online reviews are now the top...