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Jillian Rodriguez
| 9 min. read
The ultimate marketing checklist for property managers this leasing season
When leasing season rolls around, your to-do list is so long that tidying up your marketing strategy likely didn’t even make the top ten. When you’re busy prepping for showings and managing applicants, who has time for marketing?...
Laurie Mega
| 9 min. read
Build your property management brand: 5 surefire steps
You may think of branding as only applicable or suitable to large corporations like Nike or Coca-Cola. They hire ad agencies and design teams to create highly recognizable logos and pricey ad campaigns that saturate the media and...
Laurie Mega
| 8 min. read
Marketing analytics 101 for property managers
Property managers (like any business owner) have to work hard to get new customers. Whether it’s investing in paid search, content marketing, or social media campaigns, sending out your message to the world demands time, money, and knowledge—above...
Amanda Maher
| 8 min. read
The low-down on self-showings: Do the benefits outweigh the risks?
The real estate market has been flooded with new technologies as of late. All sorts of companies (including Buildium) have sprung up to make it easier to own, rent, or manage rental properties. Who doesn’t want that?! One...
Sean Miller
| 5 min. read
Voice search revolution: 3 ways property managers can use AI assistants
For those in property management, there are never enough hours in the day. Fortunately, emerging tech solutions are helping property managers expand their marketing efforts in exciting, new ways. The adoption of AI assistants is often assumed to...
Jack Yu
| 4 min. read
Responding to negative reviews: The property manager’s guide
Navigating online reviews is critical for small businesses due to the popularity of social media and review sites. If done correctly, responding gives you the chance to deliver strong customer service and show potential renters you care. In...
Sarah Pallatroni
| 1 min. read
How to use Facebook Marketplace to post rental listings
Nowadays, there are so many options for posting your rental listings online. You’re probably already using Zillow, Trulia, or your own website to post your vacancies; but we’re here to let you know about an exciting new option...
Jason Van Steenwyk
| 5 min. read
10 tips for managing your online reputation, from bad reviews to branding
Your word-of-mouth reputation is important. Your word-of-screen reputation is crucial. According to a recent study from J Turner Research, online reviews are now the top driver in renters’ decision-making process when it comes to researching their next apartment....
Laurie Mega
| 8 min. read
How to value, buy, or sell a property management company
In 2020, a portion of the rental market moved out of big coastal cities such as San Francisco and New York, and moved to mid-size cities and suburban communities. However, rental listing company Zumper took a look at...
Laurie Mega
| 7 min. read
10 bookkeeping basics for successful property accounting
Since one of the core responsibilities of a property manager is to manage an owner’s assets, income, and expenses, you’re constantly dealing with accounting whether you like it or not. From receiving rent payments to handling vendor invoices,...
43 min. listen
Episode 22: The newfound transparency in user-centric leasing ft. Zumper
Think about the top 10 sites you visit every week. They probably have one thing in common: accurate, authentic, quality information. Tech companies like Google and Amazon have understood the value of data and putting the needs of...
Property Accounting Under Control [Expert Session]
It’s no secret that property managers are control freaks when it comes to their property accounting—and that’s a good thing. Setting up and keeping up a strong process supported by the right technology is key. It can be...
Laurie Mega
| 8 min. read
First 90 Days with Buildium: Suffolk Property Management
John Babiarz is the owner of Suffolk Property Management, which manages residential and commercial properties in the Greater Boston area. They started out as a small family-owned business with about 40 units. When Babiarz took over from his...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...

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