Guide to starting a property management company: A plan for your first 90 days

Starting your own property management company is a big move. You are putting your time and money on the line, so you need a clear plan, and the fastest way to build one is to work in phases instead of doing everything at once.

To map out a 90-day plan, we asked Kelli Segretto, Founder and CEO of K Segretto Consulting for her advice. She’s spent more than 20 years helping property management companies grow.

Here’s what we’ll cover:

• Days 1 to 30: startup costs, licensing, legal setup, insurance, contracts, trust accounts, and software
• Days 31 to 60: your services, pricing, brand, lead sources, and first owners
• Days 61 to 90: SOPs, automation, vendors, hiring, compliance, and scale readiness

Each phase builds on the one before it, so you always know what to work on next. Here is the whole plan at a glance before we walk through it.

Deep Dive: Read our post on creating a reliable property management business plan that’s designed for growth.

Your 90-Day Launch at a Glance

Days 1 to 30: Build Your Foundation and Get Compliant

Your first month is about getting the legal and financial basics in place. You cannot manage properties for others without the right authorization and the right accounts, so start here before you spend a dollar on marketing.

What It Costs to Start and How to Budget

You can start a property management company for $2,000 to $10,000 in most states. Your total depends on your state’s licensing requirements and how large you start.

Property management is a comparatively low-cost business to enter. It is a service business, so you carry no inventory, need no storefront, and buy little equipment. Most of your startup money goes toward licensing, legal setup, and the software you run the business on.

If you are weighing whether to buy into a property management franchise instead, the upfront investment is usually much higher.

Plan for these main startup costs:

• Licensing and coursework: Most states require a real estate license, which usually means 60 to 180 hours of coursework. Hours vary by state and by whether you pursue a salesperson or broker license, so check your state’s real estate commission, and budget for exam and application fees.
• Business registration and legal setup: Forming an LLC involves a state filing fee that varies by state, often up to a few hundred dollars, so check your state. Add attorney costs if you want your contracts reviewed.
• Insurance: General liability and errors and omissions (E&O) coverage together typically cost a few hundred to a couple thousand dollars each year.
• Property management software: Plans for a small portfolio can vary significantly. Buildium starts at $62 per month and scales with your doorcount.
• Marketing and branding: A website costs a few hundred to a couple thousand dollars up front, while a Google Business Profile is free to set up.

Key point: Build a cash reserve before you open, because signing your first doors takes time and you will still pay for insurance and software during those early months. A reserve that covers several months of expenses keeps you steady until your doorcount grows.

Once you know your startup costs, figure out how many doors you need to cover them. Understanding your finances through a proper chart of accounts helps you make smart decisions as your business grows. Start by calculating your monthly overhead, including software subscriptions, insurance, and marketing costs.

Next, estimate your revenue per door based on your fee structure. If you charge 10% of rent and the average rent is $1,500, you will earn $150 per unit each month. Divide your monthly overhead by your revenue per door to find your break-even point. If your overhead is $2,000 a month, you will need about 14 doors just to cover your costs.

Keep at least three to six months of operating expenses in that cash reserve so a slow signing month does not put you under.

Licenses and Real Estate Requirements by State

Starting a property management company means first understanding the legal requirements, which can vary from one state to another. You cannot legally manage properties for others without the right authorization, and the specific rules depend on where you plan to operate.

Because property management deals with real estate, you will likely need a real estate broker’s license or property manager’s license to manage properties for other people. This is a common legal requirement. A handful of states do not have specific licensing rules for property management, but most do.

The process to get a license typically involves pre-licensing education courses that cover real estate principles, property management practices, and state laws. After completing coursework, you will take a state exam. Many states have additional requirements as part of the application process.

Some states differentiate between managing your own rental property and managing for others. You might only need a salesperson’s license if you work under a licensed broker, but running your own property management company usually requires a full broker’s license. Check your state’s real estate commission website for the exact requirements.

Your Business Entity, EIN, and State Registration

Your business structure affects everything from your taxes to your personal liability, so choose the right one from the start to protect your personal assets and simplify your filings. Here are the common business structures that property management companies use:

• Sole proprietorship: This is simple to set up if you want to start quickly. You and your business are legally the same, which means simple tax filing but no protection for your personal assets.
• Limited Liability Company (LLC): An LLC has become a popular choice because it protects your personal assets from business debts. It offers additional flexibility in how you are taxed.
• S-Corporation (S-Corp): An S-Corp offers pass-through taxation, meaning the business itself does not pay corporate taxes. Instead, profits and losses pass through to your personal tax return.
• C-Corporation (C-Corp): A C-Corp offers strong liability protection. However, C-Corps face double taxation, where the corporation pays taxes on its profits and you pay taxes again on any dividends.

After choosing a business structure, you will need an Employer Identification Number (EIN) from the IRS, which you can get for free online. You will need to register your business with your state as well. Talking with an accountant or attorney who understands property management can help you pick the structure that fits your goals.

Insurance and Vendor Certificates of Insurance

Insurance protects your property management company from financial problems. Two types of coverage are particularly important for a new business.

General liability insurance covers claims if someone gets hurt on a property you manage or if there is property damage related to your business operations. Professional liability insurance, also called errors and omissions (E&O) insurance, protects you against claims that you made a mistake or failed to perform your duties.

Beyond protecting your own business, require Certificates of Insurance (COIs) from every vendor who works on your managed properties. A COI proves the vendor has their own insurance. Without it, you and the property owner could be responsible for costs if an uninsured vendor causes damage.

Your Property Management Agreement and Foundational Documents

A property management agreement is the contract that forms the foundation of your relationship with a property owner. A clear, comprehensive agreement helps prevent misunderstandings that could damage your reputation.

Your property management contract should clearly outline these key elements:

• Duration and renewal terms: Specify how long the contract lasts and how it renews.
• Scope of services: List exactly what you will do, such as rent collection and maintenance coordination.
• Payment details: List your payment arrangement and any recurring charges.
• Owner responsibilities: Clarify what the owner must do, such as maintaining insurance or funding a repair reserve.
• Termination clause: Define how either party can end the agreement, including notice periods.
• Hold harmless provisions: Include language that protects both parties from liability for the other’s actions.

Have a real estate attorney review your template agreement before you use it with clients. Your documentation should not stop there, though.

According to Segretto, many new managers focus on the main agreements but miss other key items: “What a lot of people are missing is policies and procedures, employee handbooks, owner’s manuals, [and] resident manuals,” she says. “Those are the kind of foundational documents that will help you set expectations. Everything you do should relate back to your property management agreement, your lease agreement, and your policies and procedures.”

As your portfolio grows, keeping track of these signed agreements and other documents can become a challenge. Segretto emphasizes the need for a robust digital system: “Having a clean file system is very, very important. Create a system that works for you where things are easy to navigate and easy to find.”

She also advises regularly cycling through those documents to make sure that they are up to date. “We typically recommend that all of our clients review their documents at least annually to make sure that they are up to date with all of the legal [requirements] and with all of the policies and procedures that have changed.”

One way to do this is with the right software. Buildium’s document storage capabilities give secure, searchable cloud storage to organize and access contracts and insurance policies from anywhere.

Trust Accounts, Operating Accounts, and Financial Controls

How you handle money can make or break your property management company. Mishandling client funds can lead to lost licenses and legal trouble, so set up proper accounting from day one.

Property management banking requires a strict separation between your money and your clients’ money. Keep at least two separate accounts, a trust account to hold owner funds and security deposits, and an operating account for your own business funds.

A trust account, also called an escrow account, is where you hold all client funds. This includes rent collected from tenants, security deposits, and any money set aside for maintenance. Never use money from the trust account for your business expenses. An operating account is for your own business funds, such as the management fees you have earned, money for payroll, and other overhead costs.

Many states have specific trust accounting rules, so check with your state’s real estate commission to understand your obligations.

Each property owner needs their own ledger that tracks every transaction related to their properties. When rent comes in or you pay for a repair, every movement of money gets recorded in their individual ledger.

Security deposits require special attention because they belong to the tenants, not the owners, until they are properly claimed for damages. Track each deposit individually and hold it according to your state’s laws. Monthly bank reconciliations are also important for catching errors before they become bigger problems.

At the end of the year, you will need to issue 1099s to property owners showing the rent you collected for them. You will also send 1099s to any vendors you paid $600 or more during the year.

Every financial transaction should have a clear audit trail showing who authorized it, when it happened, and why. The IRS generally recommends keeping tax-related records for three years, with longer retention periods for specific situations such as claims for losses. Keep all your property management records for at least that long, and since trust accounting requirements can vary, consult a legal professional for compliance.

Buildium’s specialized property management accounting features help simplify these processes with bank reconciliation, owner-specific reporting, and the ability to manage security deposits. The platform can also help with tax season through 1099 e-filing and time-saving tools such as automatic calculations based on year-round income tracking.

Choosing Your Property Management Software

Choose your property management software before your first door, because switching platforms later takes time and causes disruption. Purpose-built software can replace the need for spreadsheets and generic accounting programs.

A unified platform brings together all aspects of your business, which is invaluable in the early stages. “The most important thing is to be organized and stay organized,” says Segretto, noting that property management software is “probably the most important kind of primary piece of software, not only in the first 6 to 12 months, but throughout the lifecycle of a property management business.”

Effective software helps with accounting, tenant and owner records, lease management, maintenance tracking, and communications. Starting with the right platform from day one can help you avoid difficult data migrations later. Choose a scalable option now, even if you will not use every feature right away.

Deep Dive: The 8 Best Property Management Software Solutions

For a fuller breakdown of what to look for, check out our in-depth guide on essential and useful features.

Your Days 1 to 30 checklist:

• Finish your licensing and register your business entity
• Get your EIN and open a trust account and an operating account
• Buy general liability and errors and omissions coverage
• Draft your property management agreement and foundational documents
• Choose property management software you can grow into
• Set aside a cash reserve and calculate your break-even doorcount

Days 31 to 60: Go to Market and Land Your First Owners

With your foundation in place, shift your focus to marketing and landing your first clients. Effective marketing for a new property management company does not have to be expensive, and starting with a clear service menu makes every sales conversation easier.

Define Your Core Services and Scope

Most property management companies offer four core services that property owners expect and need:

• leasing and tenant placement
• rent collection
• maintenance coordination
• and financial reporting

Leasing and tenant placement involves marketing vacant units, showing them to prospective tenants, processing applications, running tenant screening reports, and preparing lease agreements.

Rent collection means more than cashing checks. You will track payments, send reminders, and follow up on late accounts. Maintenance coordination requires you to receive repair requests, dispatch vendors, and track work until it is complete.

Financial reporting keeps owners informed about their investment’s performance with monthly statements and year-end tax documents.

Defining clear boundaries in your management agreement helps prevent scope creep, where owners expect services you did not plan to offer. Related services branch out of these four areas, but a solid foundation in the core four is how most property managers find success.

Set Your Pricing and Extra Revenue Streams

Property management companies typically use one of three pricing models for their services.

Your local market and competition will influence where your pricing should land. Research what other property management companies in your area charge, but do not just copy their rates.

Management fees alone might not generate enough property management revenue when you are starting a property management company. You can add other revenue streams that owners generally understand and accept.

Leasing fees compensate you for the time and effort of filling a vacancy. A lease renewal fee recognizes the work involved in negotiating a renewal with an existing tenant. A maintenance markup on vendor invoices can compensate you for coordinating repairs. A setup fee can cover your initial costs when onboarding a new property.

Being transparent about your entire fee structure in the property management agreement helps build trust with property owners from the start.

Key point: You can start with a focused service offering rather than trying to do everything at once, which keeps your early operations manageable while you learn. As a new property manager, you might begin with just basic management, such as rent collection and maintenance coordination.

Once your core systems are running, adding leasing services is a natural next step. Lease renewals follow logically once you are handling the initial leasing process. Property inspections can come later as you build capacity. Bill markups for maintenance coordination might wait until you have established strong vendor relationships and proven your value to owners.

Build Your Website, Google Business Profile, and Brand

Your online presence is often the first impression a potential client will have of your business. A professional website should clearly explain your services and make it easy for owners to contact you.

Your Google Business Profile is also important for local visibility, because it puts your reviews and contact information in front of owners who are already searching. Claim your profile, complete every section, and add photos. When owners search for “property management near me,” your profile can appear with the details they need to reach you.

Consistent branding across your marketing materials helps build trust. Segretto advises new business owners to “find what makes you special, find what makes you unique. You can bring your characteristics, your hobbies, your passions into what you do. It’s all about making connections. Don’t be afraid to lean into the weird.”

Your property management software may even have tools to help you get started. Buildium includes a free website builder with customizable templates designed for property management companies, so you can showcase your services and listings.

Find Your First Leads

Finding your first clients often requires using multiple approaches at the same time.

Referrals from satisfied clients can become a highly valuable lead source. You can also build relationships with real estate agents who work with investors to help you get your first 100 doors. Attending local investor groups and REIA meetings puts you directly in front of property owners.

“When you’re a brand-new property manager, being proactive in your outreach and your outbound sales is going to be the most effective way that you pull in clients,” says Segretto. “Get involved in the community and spread the word by bringing donuts to your local real estate offices. Go to insurance agencies, go to financial planners, go to all of the different places where real estate is touched and make sure that they know your name and what you do.”

Services such as All Property Management (APM) connect property management companies with owners who are actively searching for help. APM operates on a pay-per-lead model with no monthly contract.

Consistent communication builds momentum faster than sporadic efforts, so set a weekly goal for owner outreach that feels sustainable. Track every lead and conversation in a simple system, such as a spreadsheet, and follow up within 24 hours of any inquiry. Property owners tend to contact multiple management companies, and the first to respond often has an advantage.

Give this work time to pay off. Segretto points out that proactive networking is not the fastest thing in the world: “Give yourself time….[It takes] 90, 120 days at least of these proactive activities before you start to see the fruit of that labor.”

Your Pitch and Owner Onboarding

Winning new clients requires preparation. Research your local competitors’ pricing before you set your own rates.

Prepare a one-page overview of your services and fees that you can share with prospects. Practice explaining your value proposition in plain language. Instead of saying “we provide comprehensive property management services,” try “we handle the late-night maintenance calls so you don’t have to.”

Create a simple onboarding checklist for new owners. Segretto recommends having clearly defined checkpoints in your process so you have everything you need.

She also stresses the importance of setting expectations early, especially around communication: “Collect specific information on how do you want to be communicated with, what’s the best way to reach you, what’s the best style to communicate with you,” she says. “If you set those expectations early with your owners, they’ll never be disappointed in the way that you communicate with them….If you’re meeting them where they’re at, you’ll have better success in building the trust in that relationship.”

Onboard your first property into your software carefully, and use it as a learning experience for the accounts that follow.

Your Days 31 to 60 checklist:

• Define your core services and set your pricing
• Launch your website and Google Business Profile
• Sign up for lead sources and start weekly outreach
• Practice your pitch and prepare an owner onboarding checklist
• Close and onboard your first management agreement

Days 61 to 90: Automate, Systematize, and Get Ready to Scale

With your first properties under management, focus on building systems for growth. Good systems and processes matter even when you are managing a few doors, because they turn your daily decisions into repeatable work that holds up as you add units.

Write Your SOPs and Automate Workflows

Standard Operating Procedures (SOPs) are documents that explain exactly how you handle every recurring task. Write them as you develop your processes. “People are starting to realize more and more now that those policies and procedures are your foundation,” Segretto explains. “Your processes are what then put into action those policies and procedures.” She also notes that these systems are a “living and breathing piece of your business. They will always ebb and flow and change and continuously get better.”

Start with your most frequent activities, such as new tenant onboarding, rent collection, maintenance request handling, and owner reporting. Some tasks, such as sending rent reminders or applying late fees, work well for automation. Others, such as evaluating tenant applications or handling major repairs, will always need your judgment.

Buildium’s workflow automation capabilities can trigger actions based on real events (such as application status changes or e-signature steps), which can help reduce manual work as your portfolio grows.

Set Up Online Payments, Portals, e-Signatures, and Reporting

Accepting online rent collection changes how you manage payments. When tenants pay online, funds move faster, and automatic posting to your accounting records reduces manual data entry.

Resident portals give tenants one place to make payments, submit maintenance requests, check their payment history, and access documents without calling your office. Owner portals offer similar self-service benefits, giving property owners access to their monthly statements and property updates whenever they want.

Example in Buildium: Buildium’s online rent payments system processes payments and updates your accounting records for you. The Resident Center gives tenants a full-featured portal, while the Owner Portal gives transparency that helps build trust with your clients.

Paperless operations can make your business look more professional. Three areas where this makes a big impact are e-signatures, document storage, and mobile inspections.

e-signatures let you collect legally binding signatures on leases from any device, without printing or scanning. Cloud document storage keeps all your important files in one searchable system. Mobile inspections let you document property conditions in real time during move-ins and move-outs.

Example in Buildium: Buildium includes eSignature powered by Dropbox Sign for lease execution, while its integrated mobile inspections let you perform field inspections and sync reports to your account, even offline.

Good reporting helps you understand your business and prove your value to clients. Look for property management software that offers standard financial reports, custom reports, and dashboard views of your key metrics. An open API or pre-built integrations can connect your property management software to other tools, so information flows between platforms and reduces double data entry.

Example in Buildium: The Buildium Marketplace offers plug-and-play integrations with specialized tools for screening, maintenance, and other services.

Onboard Vendors, Set SLAs, and Plan for Emergencies

Your network of vendors can make or break your business. Reliable vendors who respond quickly make you look good to both owners and tenants. When handling maintenance, be patient and thorough.

“A lot of times when you receive a work order, it is not clear what they’re actually asking for,” Segretto points out. “If you make too many assumptions, you’ll end up sending out the wrong person to handle the job.” She advises asking clarifying questions so you dispatch the proper vendor.

Start identifying vendors before you need them, and have backups for common trades such as plumbing, HVAC, and electrical work. Before any vendor does work, collect their W-9, proof of insurance, and contact information. When selecting them, Segretto warns against defaulting to the cheapest vendor. “That’s rule number one. You get what you pay for.” Instead, look for reliability.

Set clear service level agreements (SLAs) with your vendors so everyone knows what to expect. Ask for references and ask detailed questions: Are they easy to schedule? Do they clean up after themselves? Do they fix the problem the first time? Segretto’s ultimate test is to ask yourself, “Would you recommend them to go and work at your grandmother’s house?”

Establish emergency protocols that everyone understands. Define what counts as an emergency and create a clear escalation chain for who to call. For 24/7 coverage, you might consider a service such as a maintenance contact center, which can handle your request and dispatching needs.

Plan Your Team and First Hires

Your staffing needs will change as you grow, but planning ahead helps you scale more sustainably.

If you are a solo property manager, you will handle most responsibilities yourself, perhaps with help from a virtual assistant for administrative tasks and freelancers or third-party services when they make sense.

Eventually, you will want to expand your team. According to Segretto, when to take that step largely depends on your financial situation. While some founders hire quickly, she notes that for “most property managers that we’ve worked with, it’s more of a build it yourself, be a one-man show for as long as you can stand it, and then hire your first employee as soon as you have the cash flow to be able to cover [the payroll].”

When it comes to who to hire, Segretto advises looking at your own strengths and weaknesses. For example, if you are not a great salesperson, your first hire might be a business development manager. On the other hand, if “all of the little details are falling through the cracks, [you’ll] need an operator, a back-office person who can pull together all the documentation and make sure that things are running smoothly.”

As your business grows, you may add specialized roles for leasing, maintenance, and accounting. Some functions, such as bookkeeping or legal work, can remain outsourced even as you grow.

Build In Compliance and Fair Housing Safeguards

Compliance mistakes can lead to fines, lawsuits, or the loss of your license, so build compliance into your processes from the start. “It’s easy to overlook the nuances of fair housing law or the nuances of ADA regulations or the lead-free certifications that you have to get nowadays,” Segretto says. “There’s a lot of little nuances of regulations that we have to make sure that we are paying attention to and educating ourselves on.”

The Fair Housing Act prohibits discrimination based on race, color, religion, sex, disability, familial status, or national origin. Your advertising, tenant screening, and communication must treat all applicants and tenants equally. According to Segretto, the biggest risks often appear during showings and application processing, which is why she advises investing in in-depth fair housing training from the very beginning.

She also warns that violations often happen with good intentions. “A lot of the times when we have fair housing violations, it’s because we were trying to be nice,” Segretto says. “It’s not because you were intending to hurt somebody’s feelings or intending to discriminate. It’s because you were trying to accommodate somebody and accidentally asked the wrong question or made an assumption.”

Handle required notices, such as lead paint disclosures, correctly. Regular inspections help confirm your properties meet safety and habitability standards. Since laws can vary by location, consult a qualified legal professional who is familiar with your state and local regulations.

Review Your First 60 Days and Set Goals

Review your first 60 days to identify any bottlenecks or pain points before they harden into habits. Look at where deals stalled, where owners had questions, and where work slipped through the cracks.

Adjust your marketing based on what is working, document your processes as SOPs while they are still fresh, and set clear goals for the next quarter. This review is what turns three busy months into a business you can grow.

Your Days 61 to 90 checklist:

• Document your workflows as SOPs
• Turn on rent reminders, recurring charges, and owner reporting
• Onboard vendors with COIs, W-9s, and clear SLAs
• Set emergency protocols and an escalation chain
• Invest in Fair Housing training for anyone who screens or shows units
• Review your first 60 days and set goals for the next quarter

Build Your Company for Early and Long-Term Success

Starting a property management company means getting multiple elements right from the beginning. You need the right legal structure, a sustainable service and fee model, compliant accounting, the right technology, scalable operations, and a consistent plan for finding new business.

Here are four key principles that can guide your success:

• Start with compliance: Your licenses, business entity, insurance, and contracts protect you and your clients from day one.
• Choose software before your first door: A purpose-built platform can help prevent difficult migrations later and keeps your operations organized as you grow.
• Document everything as you go: SOPs and checklists turn your knowledge into repeatable systems that work even when you are not available.
• Pursue growth consistently: Weekly outreach and simple lead tracking can build momentum faster than occasional big pushes.

These principles, supported by a reliable, comprehensive property management platform such as Buildium, can help you create a successful property management company that is built to last.

To see how you can button up your operational systems before you scale, you can schedule a guided demo of Buildium or sign up for a no-risk free trial, no credit card required.

Frequently Asked Questions About Starting a Property Management Company

How Many Doors Do I Need to Break Even?

Your break-even point depends on your overhead costs and your fee structure. You can estimate it by calculating your total monthly expenses and dividing that number by your average revenue per door.

What Bank Accounts Do I Need for Trust Accounting?

You will need at least two separate bank accounts: a trust account to hold owner funds and security deposits, and an operating account for your own business funds.

Should I Charge a Flat Fee or a Percentage?

Both models can work well. The choice often depends on your local market, the scope of your services, and what property owners in your area expect.

How Do I Find My First 10 Owners Without a Big Ad Budget?

You can start by asking for referrals from your personal and professional networks, connecting with local real estate agents, and using pay-per-lead services such as All Property Management.

Is Starting a Property Management Company Profitable?

It can be, since property management has low startup costs and recurring monthly revenue. Your profitability depends on your doorcount, your fee structure, and how well you control overhead as you grow.

Do I Need a Broker’s License if I Only Manage My Own Rentals?

Most states do not require a license for owners managing their own properties. However, requirements vary, so it is always a good idea to check with your state’s real estate commission. Read more on Growth