Robin Young | 25 min. read

What Attracts Renters to Single-Family Properties, and What Keeps Them from Moving Out

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Interest in single-family rentals is soaring. This property type sits atop the market as the largest segment—and it’s only getting bigger. Today, single-family rentals house nearly 45 million people. (That’s 42% of all renters).

The question is, what can you do to keep single-family renters happy and renewing their leases year after year?

Don’t miss our companion report, What Attracts Renters to Small Multifamily Properties (and What Keeps Them from Moving Out), where you’ll learn about the opportunities that 2- to 4-unit properties present for your company.

In this deep dive, we cover:

  • Surge in Interest

    What’s behind the surge in interest in single-family rentals

  • Demand

    How demographic and investment trends are shaping demand

  • Amenities

    The most-requested amenities (and everything else renters look for)

  • Expectations

    What single-family renters expect from their property manager

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