CUSTOMER STORIES    Westward360
Associations Resident & Owner Experience Scaling & Growth

Westward360 opens door to automation with Buildium’s Open API

Company Name

Westward360

Door Count

16,000 Doors

Portfolio Type

Associations

Buildium Customer Since

2007

Overview

As Chief Technology Officer at Westward360, Brawley Reishman has a pulse on the latest technology in the industry. From years of experience, he’s also aware that no one knows the day-to-day difficulties of property management more than property managers themselves.

That philosophy has allowed him to scale Westward360 into a market-leading business in the community associations space.

Results

  • A purpose-built portal that reduces lease management time by 70%
  • Automated communication, tailored to specific scenarios for each association, vendor, owner, and resident
  • Customized data workflow connections across software platforms leading to fewer duplicate tasks, saving time and resources

Challenge

Based in Chicago, Westward360 has no shortage of competition in the property management market. To succeed their team is constantly looking for new ways to scale in directions other companies can’t replicate.

Without onsite managers, Brawley’s team needed ways to quickly handle the specific requirements of each of the properties and associations without losing sight of their broader portfolios.

From managing the quirks of different associations to having to deal with repetitive work and duplicate channels for information, Brawley saw opportunities to set a faster pace, so he turned to Buildium’s Open API.

Approach

Open API let Westward360’s property managers draw from their deep experience to identify their most persistent, time-consuming pain points, then apply Buildium’s technology to those specific situations.

The platform’s customization means that processes that previously couldn’t be automated across platforms, now can be, and that the company can now direct their tech investment in the way that works best for them.

Westward360 also used Open API to share property-specific information between Buildium, their own database, and their mobile app, so property managers can upload photos and notes whether onsite or in the office.

“Open API allows you to kind of tap into that data and use it in creative ways…[Buildium] feels like a platform that we can bet on and that will continue to evolve with us.”

Brawley Reishman Westward360

“Open API allows you to kind of tap into that data and use it in creative ways…[Buildium] feels like a platform that we can bet on and that will continue to evolve with us.”

Brawley Reishman Westward360

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Outcomes

The time saved on daily tasks magnified across a portfolio of 16,000 units has been a game changer for profitability.

Instead of sharing information manually when renters want to move in, move out, or join an association, the team set up an automated workflow to send out the right communication to the right people. Residents, association board members, managers, and vendors all get the details they need without extra effort or repetitive tasks for Brawley and his team.

By automating some of their most resource-draining processes, the team at Westward360 can focus their attention on what adds value to the business and work more closely with their customers. For Brawley, it’s a shift that speaks to the company’s core mission: making property ownership easier and continuing to grow.

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