Right before our eyes, the idea of a “typical renter” is rapidly evolving. Over the last decade, the fastest-growing segment of renters are those ages 55 and older; and among the 22 million new households expected to form by 2030, the majority will be renters.
As the diversity of renters increases exponentially, property managers’ strategies for attracting and retaining them need to evolve, too—but how can you know what renters are looking for today?
That’s where Buildium comes in. We surveyed nearly 1200 renters across the country, digging deep into the following questions:
- What drives renters’ decisions to stay put or move out?
- Which amenities are renters willing to pay higher rent to have?
- How do expectations differ between Millennial, Gen X, and Baby Boomer renters?
- Is personalizing your offerings the key to attracting and retaining renters in the future?
Ready to learn exactly what you need to do to keep your renters happy and your units filled? Download your copy of the 2018 Renters’ Report now!