Building your property management company culture

Geoff Roberts
Geoff Roberts | 4 min. read
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Published on November 22, 2010

Just as with any other business, the success of your property management company is inextricably tied to staff morale. The more content your staff is, the more effort they will put into their jobs and the more invested in your company they will become. And the better they do at their jobs, the better your company will do as a whole. Good staff morale can be bred through many avenues, but one of the biggest overarching ways to ensure a good culture is to show your employees that you appreciate them. Following are some of our favorite ways to let your staff know you’re thankful for them.

Weekly Gatherings
During the dot-com boom, beer hours (usually around 4:00 p.m. on Friday) were all the rage. Since the bubble busted, these have largely gone out of vogue, but the idea is still solid. Sure, you may not want to serve alcohol to your employees on company time, but having some sort of unwinding time together at the end of the work day over snacks can pay off in a number of ways. It sends staff the message that you appreciate them and it allows people to mingle—this can result in idea generation and in a greater attachment to/investment in co-workers and your company in general. If you don’t like the idea of sacrificing an hour of work-time, consider providing some sort of lunch for everyone to enjoy together a few times a month.

Monthly Rewards
Recognize your employees’ efforts on a regular basis. At the end of each month, reward the employee who has filled the most vacancies with a token of recognition, such as a $50 gift card. Or, if you would prefer not to single one person out and create a culture of competition, set a goal for vacancies to be filled or new clients to be won on a monthly or quarterly basis. If the company collectively reaches this goal, a reward can be given to all members of the team.

Acknowledge Special Occasions
Show your employees you care by acknowledging birthdays and other special occasions. It doesn’t take much—just a card and perhaps a $10 gift card to the local coffee shop. This sort of personal touch demonstrates you appreciate your staff as individuals, rather than just employees.

One-on-One Time
Make the effort to get to know your employees on a one-on-one basis. Many managers are good about taking new employees out for a one-on-one lunch, but limit this practice to new-hire situations. Make it your goal to take a different employee out to lunch once a month to get to know your employees better and let them know that they have your ear. Not only will you make your employees feel appreciated, but you can also get some great ideas out of these sessions from experienced voices operating daily on the front-line of your business.

Let Employees Lead the Way
If none of these suggestions do it for you, try asking your staff what sort of morale-building measures they would like to see incorporated in your office. Not only is this a great way to get lots of fresh ideas, but selecting a few to incorporate also sends a clear message to your staff that you’re listening to them and want to make them happy.

So, remember: In the spirit of the season, do everything you can to find little ways to show your staff that you’re thankful for them.

Like this post? It’s one of the many posts collected in the free ebook, All Things Property Management: Getting Started. Click here to download your copy now!

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Geoff Roberts

Geoff is a marketer, surfer, musician, and writer. He lives in San Diego, CA.

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