The 2021 Rental Owners’ Report: Volume 2

9 Profiles to Help Property Managers Exceed Clients’ Expectations & Win New Business

A year into the current crisis, some rental investors have adjusted to the COVID-19 rental market and are ready to grow. Other rental owners are feeling less certain about the future in the face of financial anxiety and regulatory changes.

One thing is for sure: We’re seeing a significant jump in the number of small-portfolio rental owners who hire a property manager to run their rentals. And as the next cycle of growth in the rental market begins, the strength of your relationships with your clients will matter even more.

From the results of our surveys of hundreds of small-portfolio rental owners, we’ve created 9 profiles to help property managers understand their clients’ motivations and anxieties on a deeper level. You’ll learn how to better serve customers whose portfolios might look similar, but whose goals for their investments and expectations of their property manager couldn’t be more opposite.

Download your free copy of the 2021 Rental Owners’ Report: Volume 2 to learn how you can encourage current clients to grow, attract new clients that fit your business model, and win more referrals by understanding the wide variety of goals and pain points that rental owners have in 2021.

Next, check out our research on rental owners’ sources of stress and outlook on portfolio growth during COVID-19 in Volume 1 of the 2021 Rental Owners’ Report.