The 2021 Rental Owners’ Report: Volume 2

Robin Young
Robin Young | 45 min. read
Get the latest industry insights.

9 Profiles to Help Property Managers Exceed Clients’ Expectations & Win New Business

A year into the current crisis, some rental investors have adjusted to the COVID-19 rental market and are ready to grow. Other rental owners are feeling less certain about the future in the face of financial anxiety and regulatory changes.

One thing is for sure: We’re seeing a significant jump in the number of small-portfolio rental owners who hire a property manager to run their rentals. And as the next cycle of growth in the rental market begins, the strength of your relationships with your clients will matter even more.

From the results of our surveys of hundreds of small-portfolio rental owners, we’ve created 9 profiles to help property managers understand their clients’ motivations and anxieties on a deeper level. You’ll learn how to better serve customers whose portfolios might look similar, but whose goals for their investments and expectations of their property manager couldn’t be more opposite.

Download your free copy of the 2021 Rental Owners’ Report: Volume 2 to learn how you can encourage current clients to grow, attract new clients that fit your business model, and win more referrals by understanding the wide variety of goals and pain points that rental owners have in 2021.

Next, check out our research on rental owners’ sources of stress and outlook on portfolio growth during COVID-19 in Volume 1 of the 2021 Rental Owners’ Report.

Download The Report
Trending Stories For You
Accounting & Taxes Income and expenses: What property managers need to know
In an earlier article we explored bookkeeping basics for a financially successful business. The topic warrants further exploration, especially when considering how to keep your…
Marc Levetin
| 5 min. read
Accounting & Taxes The ins and outs of HOA reserve fund accounting
If you talk to an association and ask them about their HOA reserve fund accounting, you may hear some pretty unfortunate stories that happened before…
Laurie Mega
| 13 min. read
Buildium News What does Buildium’s Open API mean for property management companies?
Take a second and think about how much information you collect from your residents, owners, and properties each day. From your books to your residents’…
Tony Maiella
| 6 min. read

Be a more productive
property manager