Property managers need better processes, not outsourcing

Jo-Anne Oliveri
Jo-Anne Oliveri | 3 min. read
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Published on July 11, 2013

Your property management team cannot manage their workload, tasks are piling up, tenants are unhappy with your service, and owners are threatening to take their business elsewhere.

Does this sound like your property management company?

Unfortunately, this is the current situation for many property management companies. What’s the solution? Many property management companies are outsourcing tasks like inspections, maintenance, prospecting, and trust accounting. Their goal is to cut costs, free up their team’s workload, and deliver more efficient service to owners and tenants.

But is this really the best way to manage your business?

In the short term, perhaps. You may save some money, your team may have more time to focus on other tasks, and your clients may be momentarily happy with your service. But, be warned, this is not a long-term solution to managing your business because you are dealing with the symptoms instead of the problem.

But take heart. There is a better way to gain what you are hoping to gain from outsourcing! Instead of focusing on the symptoms, how about dealing with the problem?

The problem is your current processes. The solution, therefore, is clear (though not so easy): implementing better processes. Implementing better processes is a long-term solution that not only adds value to your business, but completely negates the need to outsource.

Better processes allow you to proactively manage every area of your business, including your operations, team, service, clients, and bottom line. This solution puts you in 100% control of your business, which is where I think most property management companies would rather be.

The first step is to look at your company’s current processes. Where are the weaknesses? Which tasks are not being carried out efficiently? What services are your tenants and owners unhappy with?

Work out where improvements must be made and how to systematize, streamline, and simplify operations to achieve the level of service you want to deliver. Then, out with the old and in with the new! Put your new processes in place and start training your team. It’s important your team understands how to consistently manage your company’s processes in order to deliver a consistent level  of customer service.

The next step is educating your owners. You want your owners to understand how your services maximize returns on their properties. To do this, educate them on your company’s policies and tasks so they understand their responsibilities and see the value in your services.

Ultimately, this builds trust between you and your owners. The result? If your owners trust you, then they will also trust your recommendations. That means all tasks, like maintenance, are understood and can be carried out seamlessly and consistently. It’s better for you and your property managers to build these mutually beneficial relations than a third party that doesn’t represent your company.

Outsourcing is a short-term fix to address the symptoms. But if you want to seize the opportunity and deal with the problem, then implementing better processes and educating your clients is the way to go. It’s the long-term solution you need to keep you, your team, your owners, and your bottom line happy.

Do you agree or disagree that outsourcing property management tasks is a bad idea? Share your story by making a comment below.

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Jo-Anne Oliveri

Jo-Anne Oliveri is Managing Director of ireviloution intelligence in East Brisbane, Australia, which empowers principals and property management teams creating and operating business by design.

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