Take charge of your online reputation with 8 tools for small businesses

Megan Wild
| 5 min. read

Download Buildium’s 2020 State of the Property Management Industry Report

As a small business, your online reputation is crucial—particularly in a customer service-driven industry like property management. You need people to see you as the knowledgeable, reliable, friendly pro that you are.

Making positive impressions in person is important, but so is maintaining your online reputation. People tend to head to search engines first when they need information or are looking to hire someone. Because of this, you need to make sure you’re always represented well online. Here are 8 online reputation management tools for property managers to do just that.

Tool #1: The Brand Grader

The Brand Grader, a free tool from Mention, is a great place to start if you want to know how people view you online. This tool will give you an overview of your online reputation through interesting data points, like where in the world people are talking about you and on what kinds of sites.

You’ll also get insight into which sites’ mentions have the biggest impact, and whether the sentiments are mostly positive or negative. You can see how your brand stacks up against others’ reputations, too.

Tool #2: SimilarWeb

If you want to see how your website ranks, try out SimilarWeb. The free version will give you information on how much traffic your site gets. The pro version provides access to deeper insights and lets you compare your site’s performance with competitors.

You can check stats such as page views per visit, how long people spend on your site, and bounce rate. You can also gain insight into how well-known and respected your brand is.

Tool #3: Yext

There could be information about your brand posted across a wide range of sites, from Yellow Pages to TripAdvisor to Google Maps. These listings can help you to attract new customers—but only if it’s correct.

Yext helps you to find and manage your brand’s information online to ensure its accuracy. You can also add your details to sites where your company isn’t yet listed.

Tool #4: Reputology

Online reviews are increasingly critical to winning new business. To manage your reputation, you need to respond effectively to negative reviews and resolve issues promptly. Online reviews can give you useful insights into how your company is performing, helping you to identify your successes and opportunities for improvement.

These reviews, however, are scattered across the internet on sites like Yelp, Angie’s List, Facebook, and industry-specific sites. Reputology gathers them all into one place so that you can get an accurate overview of them. You can also respond to them from within the app.

Tool #5: Buildium

Buildium is a software program designed especially for property managers. One capability of the platform is that it can help you to create a professional website, which is an essential part of developing a professional online reputation. You can customize this website with your branding, upload all your important information and documents, manage your listings, and communicate with your customers through it.

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Buildium also offers a host of other features related to accounting, business operations, and leasing to help you to organize your operations and take charge of your professional reputation.

Tool #6: Mention

People could start talking about your brand in any number of places around the internet at any time. To keep tabs on it all, you need a comprehensive tool like Mention, which sends you alerts when people talk about your brand on blogs, forums, social media, and elsewhere online. You can customize the tool to get the alerts that you feel are most important.

Mention also provides you with analyses of how your brand is doing; finds relevant social media influencers; and allows you to check in on what your competition is up to.

Tool #7: KnowEm

To manage your online reputation, you need to make sure that you’re in control of all online accounts associated with your name. Often, though, brands find that someone else has taken their name on various sites. It’s crucial to keep tabs on all of these platforms, even the more obscure ones.

That’s where KnowEm.com comes in. You can use the site to search 550 social sites, 150 domain hosts, and the USPTO trademark database for your brand name. KnowEm.com can also help you to claim your name on these sites and set up basic profiles.

Tool #8: Hootsuite

There are so many social media platforms where you might want to have a presence, but managing them all can feel overwhelming. Hootsuite aims to simplify social tasks by gathering them all into one place.

You can use Hootsuite to schedule posts, curate content, monitor keywords that matter to you, and keep tabs on your social media performance—and you can test out their services with a free trial. Pricing varies based on how many sites you want to manage and how many users need access to the platform.

On the #BuildiumBlog: 8 tools to help property managers take charge of their online reputation. Click To Tweet

No matter how many units you manage, your company’s online reputation matters. Don’t let other people decide how your brand gets represented on the web. Use these online reputation management tools for property managers to take control and make sure that you always put your best foot forward.

Liked this post? We bet you’ll like this one, too: 10 Tips for Managing Your Online Reputation, from Bad Reviews to Branding

Read more on Marketing
Megan Wild

Megan Wild

Megan is a freelance writer who specializes in real estate, home improvement, and coffee consumption. Follow her on Twitter @Megan_Wild, or subscribe to Your Wild Home's weekly newsletter.

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