2015 Rental Report, part 2: Louisville front and center

Amanda Maher
Amanda Maher | 6 min. read
Get the latest industry insights.

Published on July 19, 2016

Ask someone what they know about Kentucky and you’ll probably get an earful about horseracing, bourbon production and fried chicken. Depending on who you ask, you might even learn the genesis of the Louisville Slugger.

What aren’t you likely to hear about? The red-hot real estate market.

When All Property Management released its 2015 Rental Ranking Report, it was no surprise to see San Francisco, San Jose and Seattle claim the top three spots. After all, these cities have surging tech markets that have led to explosive population and job growth. And while West Coast cities dominated the Top 10 list, there was a little southeastern city that nudged its way ahead of San Diego (#5), Los Angeles (#6), Denver (#7) and Portland (#8). That city is, of course, Louisville.

According to the 2015 Rental Ranking Report, an analysis of the strength and competitiveness of 75 metropolitan areas, Louisville is the 4th best place for rental property ROI.

You might be asking yourself: “Louisville? Seriously?” Yes, seriously!

How could this be? In Part II of this four-part series, we take look at what is driving the substantial ROI that multifamily investors are generating in River City.

Part 2: Louisville Real Estate, Front and Center

The fact that Louisville has the 4th best rental ROI in the U.S. is certainly going to come as a surprise to some. But consider this: over the past year alone Louisville has experienced 12.20% job growth—making it one of the most attractive cities for real estate investment.

Local job growth can be attributed to the strength of Kentucky’s manufacturing, shipping and transportation industries. The state has been called a “logistics dream” for its central U.S. location: nearly two-thirds of American consumers can be reached by a truck within a day’s drive. Order a new pair of peep toe shoes from Zappos and UPS will be delivering a shoebox almost as quickly as you can enter your credit card information! Since more people buy and sell goods online than ever before, logistics hubs are critical job centers.

“Kentucky—Louisville in particular—has an undeniable geographical advantage,” explains Kevin Gue, a professor at the University of Louisville. First, it’s where I-71, I-65 and I-64 converge, providing unparalleled access to the major thoroughfares needed to ship goods to and from all corners of the U.S. The most prominent employer is UPS, which opened its Worldport global air-freight hub at the Louisville International Airport.

Hundreds of companies have relocated to the area to be close to Worldport, including warehousing and distribution centers for companies like Wayfair, Amazon and Gilt Groupe. “E-Commerce companies are flocking to Louisville for the same reason we did,” said Christopher Halkyard, Vice President of Operations at Gilt Groupe. “Louisville offered some excellent properties in several industrial parks at competitive prices and a strong labor pool of people willing and ready to work.” He continued, “Being near Worldport makes the pickup time much later in the day, which allows us to finish our orders. Our customers can buy at a later period during the day and still get their purchases delivered as expected.”

Louisville is also poised to benefit from the opening of the $2.3 billion Ohio River Bridges project, which is now entering its final stretch. The project will add 12 additional lanes to accommodate traffic and reduce congestion, and is expected to generate upwards of $87 billion in economic impact and more than 15,000 jobs per year over the next three decades.

The region’s strong job market is the primary driver of Louisville’s residential real estate market. All of these new jobs are creating tremendous demand for local housing. Residential real estate prices hit a record high in 2015, and have spiked 92% since bottoming out in December 2012. There are hundreds of new apartments planned or in the pipeline, particularly in downtown Louisville, but new construction can’t keep pace with demand. As a result, the cost of apartments is on the rise. The 2015 Rental Ranking Report confirms Louisville has experienced a 7% rent variance, representing the average year-over-year rental increase.

For Louisville investors, this all boils down to a high capitalization rate. Cap rates compare median rental prices to median property values. In 2015, Louisville’s median cap rate was a staggering 7.75%, the highest cap rate of any city on the Report’s Top 10 list. Compare this to the cap rates in the Report’s Top 3 slots: San Francisco (4.75%), San Jose (4.06%) and Seattle (6.20%).

Low-barriers to entry and strong cap rates have certainly caught buyers’ attention. Even at record highs, the median home price in the Louisville-Jefferson County area was just $155,000 in June 2015. Investors who have been priced out of other markets are finding Louisville’s ROI all the more attractive, and anticipated job growth provides some certainty that the market’s upward swing will continue.

“Places like New York City are so expensive that even wealthy people are frozen out of deals,” writes David Serchuk for Louisville Business First. “So they’re looking to park their money into secondary markets like ours. What we consider expensive is pretty small change to them.” There’s been an uptick in activity by institutional investors over the past year. Notably, the recently completed Claiborne Crossing and Grove at Lyndon recently sold to institutional buyers; the latter sold for just $80,000 per unit—a steal compared to the cost of real estate in other markets.

As long as Louisville’s steady job growth continues (and by all indications it will), the region will remain a top-performing rental market. Atlanta (#10) and Nashville (#12) are on its tail, but still have a ways to go before catching up to Louisville.

In Part III of this Rental Ranking Report blog series we’ll head north to Massachusetts, where two smaller cities (Springfield and Worcester) are stealing the spotlight from their big brother, Boston. In Part III, we’ll look at what’s driving these central- and western-Mass. markets, and assess whether this growth is sustainable into the future. Stay tuned!

Read more on Real Estate Markets
Amanda Maher

Amanda Maher is a self-proclaimed policy wonk who dabbles in real estate law. She holds a B.S. in Political Science and Sociology from Boston University, as well as a master's in Urban and Regional Policy from Northeastern.

Trending Stories For You
Accounting & Taxes 10 property management bookkeeping basics
Since one of the core responsibilities of a property manager is to manage an owner's assets, income, and expenses, you’re constantly dealing with accounting whether…
Laurie Mega
| 7 min. read
Accounting & Taxes How does a 1031 exchange work? What property managers should know
More and more property managers are finding their clientele shifting from accidental landlords to strategically minded rental real estate investors. And they're relying on the…
Amanda Maher
| 5 min. read
Maintenance & Improvements Multi-family winterization checklist: 18 steps to take ASAP
For most of the country, winter is at our doorstep—and as with winters past, it could bring billions of dollars in property damage nationwide. Between…
Jason Van Steenwyk
| 7 min. read

Be a more productive
property manager