Lease technology playbook: Digital experiences to attract and retain your ideal residents

Jake Belding
Jake Belding | 15 min. read

Published on January 30, 2023

In 2022, property managers ranked attracting and retaining great residents as their top priority. The dynamic between property managers, owners, and renters has clearly changed, fueled by the realities of the past two years and expectations for increasingly digital experiences.

Nowhere is this more apparent than in the rental leasing lifecycle. Each step of that process is an opportunity to set the tone for your relationship with prospective residents, strengthen your company’s brand, and attract residents that stay for the long haul because they enjoy their experience from the start.

Read on to learn the specific ways technology can help you create the kind of experience you want to deliver for both you and your applicants.

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Jake Belding

Jake is a Content Marketing Specialist at Buildium, based in San Francisco, California. With a background in enterprise SaaS and startup communications, Jake writes about technology's impact on daily life.

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