Most property owners know the basics of curb appeal. Keep a property tidy, the lawn manicured, add fresh paint, etc. But in a growing market where niche rentals are becoming more popular, what can property owners do to stir more interest in a property and become more eye-catching to passersby?
I interviewed Jared Meadors, owner of Medusa Properties in Houston, to pick his brain about his strategies on curb appeal.
Crafty curb appeal is an investment—but it’s an investment that can prove quite valuable in the way of returns down the road. Meadors has built a small empire in Houston’s rental property scene with a collection of boutique properties that renters love so much he rarely has vacancy issues.
He says, “People move in right after another because they love the property.” The value of minimizing vacancy alone is reason enough to consider a little curbside uplift.
So, what does Meadors do to enhance his properties’ curb appeal? Here are his top 3 suggestions:
Choose Properties Carefully, Then Add Character
Meadors begins by investing in properties that he sees potential in. It can be a boring property at first glance, but was perhaps built in the 1920s or 30s, giving him the opportunity to capitalize on an era. This can be done by adding appealing, era-specific touches that instantly enhance charm. It’s in vogue to live in a rental that has a unique or authentically old feel.
Offer Fencing or Privacy Buffers
Fencing is an easy (and often affordable) addition that can actually be quite valuable. Not only does fencing offer the definition of perimeter, a convenient addition for pet owners, and privacy, it also creates a buffer between the front door and the street. By creating a nook-like perimeter, tenants will appreciate the added privacy.
Use Interesting Foliage
Foliage can offer more than beauty and aesthetic appeal to a property. It can also serve as an additional privacy measure in the case of climbing plants and flowers. Use foliage as a way to draw attention to a property’s features.
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