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Geoff Roberts
| 3 min. read
Starting a property management group: Part I
Property management can be a lonely job at times. And although flying solo may well be your style, there’s still something to be said for the power of collective thought. This is particularly true in a field where...
Geoff Roberts
| 3 min. read
Writing rental listings that sell
In many areas—especially right now when many tenants are staying put—rental listing sites are overflowing with available units. Making yours stand out from the rest takes a little bit of effort, particularly when there are a dozen other...
Geoff Roberts
| 4 min. read
Marketing made easy
Since we’ve spent the past few weeks discussing web technologies, it seems like a good time to switch gears and take a look at some grassroots marketing techniques. The whole concept of marketing can be intimidating. The word...
Geoff Roberts
| 4 min. read
Web 101: Making the most of site statistics
The great advantage of websites over any other advertising or marketing medium is that you can instantly see if you’re reaching your target audience. Think of your site statistics as a virtual and immediate performance review. This information...
Geoff Roberts
| 5 min. read
Web 101: Building your website
Company websites have quickly become less of an option and more of a necessity. While advertising available units on highly-trafficked websites like Craigslist and Yahoo is a good step in the right direction—and certainly something you should continue...
Geoff Roberts
| 4 min. read
Setting your property management fees
As is the case with any employment scenario, when it comes to hiring a property manager, landlords walk a fine line between ensuring they hire the best help possible and obtaining the most competitive price. Particularly because property...
Renting in a recession
It’s only natural that the current state of the economy will have a trickle-down affect on vacancy levels and the going rate of rental units. At a time when everyone is tightening their purse strings, it makes sense...
Geoff Roberts
| 4 min. read
Six steps to building good business relationships
Building—and even more importantly, maintaining—good client relationships is essential to the success of any business venture. But property managers must be particularly conscientious about good customer service because not only are they building relationships with the property owners...
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Jake Belding
| 5 min. read
How can property managers navigate rental bidding wars?
Note: The information provided below does not intend to constitute legal advice. All information and content below are for general informational purposes only. The pandemic has caused the rental market pendulum to swing wildly, especially in large cities....
Jake Belding
| 5 min. read
Everything you need to know about renewal screening checks (and why you should never skip them)
Keeping the residents you already have is almost always the easiest, most cost-effective way to keep revenue flowing in. When renters want to renew their lease, it seems like a no-brainer. But, there’s a catch. Rushing into a...
Robin Young
| 8 min. read
The shift from Accidental Landlords to Small-Portfolio Investors, and how property managers can win their business
Have you noticed a change in the type of owner clients who are seeking out your expertise over the last few years? In the surveys of hundreds of rental property owners that we run each year, we’ve been...
Laurie Mega
| 6 min. read
Is time for you to offer a resident benefits package? Here’s why you should
There was a time when resident benefits packages existed only in the world of luxury apartments and rental homes. Now, however, rental properties of all types offer benefits packages to their residents. Google “resident benefits packages” and you’ll...
Robin Young
| 30 min. read
The Property Manager’s Guide to Attracting & Retaining Small-Portfolio Investors
The population of small-portfolio investors is the largest it’s been in at least a decade. And even though a growing market signals new opportunities, not all investors share the same goals. For example, 1 in 2 rental owners...
Robin Young
| 30 min. read
The Property Manager’s Guide to Attracting & Retaining Accidental Landlords
The Accidental Landlords who remain in the rental market in 2022 aren’t necessarily the same ones you’ve worked with in the past. While they may still have personal reasons for owning their rental property, nearly half of Accidental...
Laurie Mega
| 7 min. read
Striking the balance: Fielding communications without inundating your staff
Ask property managers what they spend most of their time doing each day, and they’ll probably say talking on the phone (or answering emails, or texting).  Connecting with residents and owners is always important, sometimes stressful, and, when...
James Barrett
| 6 min. read
The 7 best rental listing sites for property managers
2021 was a wild year for Internet Listing Services (ILS) companies like the Zillow Group, Zumper, and Apartments.com owner CoStar. Tenant Turner looked at inbound lead data from 2021 and found that the vast majority of leads nationwide...

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