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Allison Buchwach
| 2 min. read
When do renters look for rentals?
ShowMojo looked at how and when their users look at rentals and submit showing appointments based on users of their tool. There are three key findings.
Jo-Anne Oliveri
| 3 min. read
How to be the apple of the property management industry
Most operate their property management company through reactive management. If this sounds like you, I suggest you take a page or two out of Apple’s book. As one of the most highly respected and highly loved companies in the world,...
Jo-Anne Oliveri
| 3 min. read
Reputation management for property management companies
Did you know your agency’s reputation is one of its most valuable assets? Practicing proactive reputation management should therefore be at the top of your list! If it isn’t, take note—this crash course on reputation is my gift...
Linda Day Harrison
| 4 min. read
Protecting your property management company brand name
Whether you like it or not, online marketing is here to stay. Don’t think that tomorrow you’ll wake up and not have to deal with it or worry about it, like a fad. No such luck. Burying your...
Joe Dawson
| 4 min. read
Simple SEO for property management sites
If you run your own property management company’s website, you have likely heard of search engine optimization (SEO). One popular scheme that low-rent SEO companies use is to add blog comments or send unsolicited emails to website owners...
Linda Day Harrison
| 6 min. read
Are property newsletters old news?
Are property newsletters old news? The answer is yes and no. Newsletters are a vital connecting point between you and your building occupants. As a property manager, I always felt compelled to reach out to and keep in...
Linda Day Harrison
| 4 min. read
The fundamentals of direct marketing are the same, only the tools have changed
The other day a property manager asked me how one can make money for their company and building, using Twitter, Facebook, LinkedIn or any other online network. It was a great question. I believe so many property managers,...
Linda Day Harrison
| 7 min. read
Top 10 Twitter basics for property management
Twitter is a fascinating tool. You can love it or hate it, but if you love it, there are a multitude of styles and personalities you can apply to this powerful online tool. While there are many different...
Laurie Mega
| 8 min. read
How to value, buy, or sell a property management company
In 2020, a portion of the rental market moved out of big coastal cities such as San Francisco and New York, and moved to mid-size cities and suburban communities. However, rental listing company Zumper took a look at...
Laurie Mega
| 7 min. read
10 bookkeeping basics for successful property accounting
Since one of the core responsibilities of a property manager is to manage an owner’s assets, income, and expenses, you’re constantly dealing with accounting whether you like it or not. From receiving rent payments to handling vendor invoices,...
43 min. listen
Episode 22: The newfound transparency in user-centric leasing ft. Zumper
Think about the top 10 sites you visit every week. They probably have one thing in common: accurate, authentic, quality information. Tech companies like Google and Amazon have understood the value of data and putting the needs of...
Property Accounting Under Control [Expert Session]
It’s no secret that property managers are control freaks when it comes to their property accounting—and that’s a good thing. Setting up and keeping up a strong process supported by the right technology is key. It can be...
Laurie Mega
| 8 min. read
First 90 Days with Buildium: Suffolk Property Management
John Babiarz is the owner of Suffolk Property Management, which manages residential and commercial properties in the Greater Boston area. They started out as a small family-owned business with about 40 units. When Babiarz took over from his...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...

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