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Barbara Ballinger
| 7 min. read
Q&A: Marketing to empty nesters & baby boomers
When it comes to marketing vacancies to the right demographics, Baby Boomers represent big numbers —76.4 million people at last count, according to the latest U.S. Census Bureau data. The cohort, representing people born between 1946 and 1964,...
Barbara Ballinger
| 7 min. read
Marketing to millennials: A guide for property managers & owners
Millennials are a huge target market for residential rental buildings. 18 to 34 years old and born between 1981 and 1997, this cohort now numbers 75.3 million, surpassing the 74.9 million baby boomers, aged 51 to 69. Millennials...
Emily Miller
| 3 min. read
Online leads part 5: How to calculate your return on your investment
In the previous post in our series on making the most of online leads, we covered communicating with and nurturing your leads. In this final post in the series, we’ll measure the return on investment (ROI) from your online lead efforts....
Emily Miller
| 7 min. read
How to communicate with & nurture leads as a property manager
Never judge a book by its cover, we’re told. But whether we admit it or not, we’re always judging people, and they’re sizing us up too. First impressions matter, and sometimes they last forever. Your website is the...
Emily Miller
| 3 min. read
Online leads part 3: Why you should distribute your sales leads
Online leads are one of the fastest ways to grow your business. In the first two parts of our series, we showed the importance of being the first property manager to reach out to a lead. And while...
Emily Miller
| 3 min. read
Online leads part 2: Pursue and persist, the importance of contacting every sales lead
In the first post on making the most of internet leads, we covered how quickly you should respond to a new lead. Now it’s time to consider which leads to go after. Capturing property owner contact information online...
Emily Miller
| 3 min. read
Online leads part 1: How early responders get the edge
With a busy schedule, growing your property management business can quickly fall to the bottom of your to-do list. Yet growing your business is exactly what you want to do. So how do you reconcile the numerous demands...
Kiona Highbridge
| 5 min. read
15 of the weirdest real estate photos
For every beautiful real estate photo out there, there are probably five terrible, bizarre, or just plain ugly listing photos to complement it. No doubt you’ve seen some of these gems yourself, but in case you haven’t, we’ve...
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Jon Park
| 12 min. read
8 of the Best Property Management Systems for 2024
Compare the features and benefits of the X best property management systems for 2024, including Buildium, ResMan, LeadSimple, and more.
Robin Young
| 7 min. read
The top 5 challenges community associations face in 2024 (plus board members’ advice for CAMs)
Have you noticed that your customers’ expectations have been on the rise over the last few years? As increased costs have forced many small businesses to raise their prices, customers’ expectations have surged as well—including for association management...
Jake Belding
| 10 min. read
5 of the best HOA accounting software solutions in 2024
Compare the features and benefits of 5 of the best hoa accounting software options in 2024, including Buildium, CondoWorks, PayHOA, and more!
Tara Mastroeni
| 6 min. read
Property managers, here are the 6 top leasing trends of 2024
Despite shifting market conditions, the property management industry continues to grow at a stellar rate. According to Buildium’s 2024 Property Management Industry Report, 85% of the management companies we surveyed experienced portfolio growth within the last two years....
Laurie Mega
| 8 min. read
The hidden potential of rent roll analysis for property managers
When you think of a rent roll and rent roll analysis, you probably think of investment opportunities. But a rent roll isn’t for investors only. Property managers—particularly those looking to grow—can use a rent roll to keep track...
Jake Belding
| 5 min. read
7 strategies to diversify your property management portfolio in 2024
In our 2024 Industry Report, a record 82% of property management companies that we surveyed reported portfolio growth over the past two years. That’s an impressive stat, but it may just be a preview of what’s to come....
Robin Young
| 2 min. read
How property management companies plan to increase their revenue in 2024 [The Lookout]
 Every year, Buildium asks thousands of property management professionals how much their companies have grown over the past year, and how much they plan to grow in the year to come. This year, 89% of third-party property management...
Jon Park
| 5 min. read
8 must-know leasing technology trends of 2024
According to Buildium’s 2024 Property Management Industry Report, 95% of rental owners are comfortable doing business with property managers online, marking a 15 percentage point increase from 2023. This familiarity is creating new expectations for property managers to...

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