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Barbara Ballinger
| 7 min. read
Marketing to millennials: A guide for property managers & owners
Millennials are a huge target market for residential rental buildings. 18 to 34 years old and born between 1981 and 1997, this cohort now numbers 75.3 million, surpassing the 74.9 million baby boomers, aged 51 to 69. Millennials...
Emily Miller
| 3 min. read
Online leads part 5: How to calculate your return on your investment
In the previous post in our series on making the most of online leads, we covered communicating with and nurturing your leads. In this final post in the series, we’ll measure the return on investment (ROI) from your online lead efforts....
Emily Miller
| 7 min. read
How to communicate with & nurture leads as a property manager
Never judge a book by its cover, we’re told. But whether we admit it or not, we’re always judging people, and they’re sizing us up too. First impressions matter, and sometimes they last forever. Your website is the...
Emily Miller
| 3 min. read
Online leads part 3: Why you should distribute your sales leads
Online leads are one of the fastest ways to grow your business. In the first two parts of our series, we showed the importance of being the first property manager to reach out to a lead. And while...
Emily Miller
| 3 min. read
Online leads part 2: Pursue and persist, the importance of contacting every sales lead
In the first post on making the most of internet leads, we covered how quickly you should respond to a new lead. Now it’s time to consider which leads to go after. Capturing property owner contact information online...
Emily Miller
| 3 min. read
Online leads part 1: How early responders get the edge
With a busy schedule, growing your property management business can quickly fall to the bottom of your to-do list. Yet growing your business is exactly what you want to do. So how do you reconcile the numerous demands...
Kiona Highbridge
| 5 min. read
15 of the weirdest real estate photos
For every beautiful real estate photo out there, there are probably five terrible, bizarre, or just plain ugly listing photos to complement it. No doubt you’ve seen some of these gems yourself, but in case you haven’t, we’ve...
Linda Day Harrison
| 7 min. read
The property manager’s guide to creating a LinkedIn profile in 5 steps
Even if you love your property management job, don’t overlook the importance of having an up-to-date LinkedIn profile and using the site regularly. LinkedIn is considered by many the #1 place for business professionals across many industries to...
Laurie Mega
| 8 min. read
How to value, buy, or sell a property management company
In 2020, a portion of the rental market moved out of big coastal cities such as San Francisco and New York, and moved to mid-size cities and suburban communities. However, rental listing company Zumper took a look at...
Laurie Mega
| 7 min. read
10 bookkeeping basics for successful property accounting
Since one of the core responsibilities of a property manager is to manage an owner’s assets, income, and expenses, you’re constantly dealing with accounting whether you like it or not. From receiving rent payments to handling vendor invoices,...
43 min. listen
Episode 22: The newfound transparency in user-centric leasing ft. Zumper
Think about the top 10 sites you visit every week. They probably have one thing in common: accurate, authentic, quality information. Tech companies like Google and Amazon have understood the value of data and putting the needs of...
Property Accounting Under Control [Expert Session]
It’s no secret that property managers are control freaks when it comes to their property accounting—and that’s a good thing. Setting up and keeping up a strong process supported by the right technology is key. It can be...
Laurie Mega
| 8 min. read
First 90 Days with Buildium: Suffolk Property Management
John Babiarz is the owner of Suffolk Property Management, which manages residential and commercial properties in the Greater Boston area. They started out as a small family-owned business with about 40 units. When Babiarz took over from his...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...

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