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Samantha Clark
| 6 min. read
How to identify a target market for your rental properties in 5 steps
Identifying your target market is essential to marketing your properties. It’s an important step–one that many people overlook when developing their marketing strategy. It’s the secret ingredient that every successful business has, but it’s easy to ignore. Once...
Jillian Rodriguez
| 4 min. read
4 business growth lessons you can learn from your competitors
In business and in life, competition motivates us to do better. In fact, your competitors are among the only people who know the business as well as you do. Taking a tip from their successes (and learning from...
Jessica Thiefels
| 4 min. read
5 underrated rental amenities you should be promoting
Writing rental listings isn’t easy; but if you’re still relying on the first one you ever wrote, there’s a good chance that it could use an update. If you’re not promoting the rental amenities that matter to tenants...
A Property Manager’s Guide to Social Media
A Property Manager’s Guide to Social Media Social media is a powerful tool—but is it really useful for property managers? In a word: yes. Even a modest social media presence can help you build your brand, find new...
Amanda Maher
| 6 min. read
How to attract families to your rental properties
Why Should You Rent to Tenants with Children? The thought of renting to tenants with children spooks some landlords. Crayon drawings on the freshly painted walls, juice spilled on the carpets… and then there are concerns over hazards like...
Jason Van Steenwyk
| 5 min. read
9 tips for marketing to baby boomers
Every time Baby Boomers go through a life transition—teen to adult, single to married with children, empty nesters, and now, into retirement—by sheer weight of numbers, it reshapes the American economy. For example, in the 50s and 60s,...
How to Write Listings that Rent Themselves
For even the best property managers, it can be hard to write rental listings that stand out from the crowd. Especially when that crowd is shouting themselves hoarse with TITLES WRITTEN LIKE THIS!!!!! And, for the average apartment...
Amanda Maher
| 6 min. read
How older apartments can compete with new construction
Just recently, a property manager got in touch with us here at Buildium looking for advice on marketing a 25-unit property that he’s maintained for nearly a decade. See, the complex is located just outside of Denver and,...
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The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...
32 min. listen
Episode 20: The unexplored side of virtual ft. Amir Frank
Whether we like it or not, the pandemic created the necessity to do business in new ways—and further jolted the adoption of virtual technology. While virtual tours of rentals are nothing new, there’s a whole world of possibilities...
Laurie Mega
| 13 min. read
All the elements of a healthy property management website
You need a property management website. It’s as simple as that. A property management website no longer a simple page that advertises your services. It’s a way to manage your business through owner and resident portals. It’s a...
Tony Maiella
| 6 min. read
These 10 property management blog posts capture the story of 2020
The desire to stop talking about 2020 (even on a property management blog) is a sentiment that I think we all share as we inch towards the start of the new year. With a vaccine rollout around the...
Laurie Mega
| 7 min. read
Association management trends: COVID-19 and beyond
The pandemic and its domino effect on the economy, government regulations, and our relationship with technology have created big changes in the way property managers do business. From contactless everything to sanitizing protocols to support for struggling residents,...
34 min. listen
Episode 19: What investors want ft. Jesse Fragale
We think of The Property Manager Podcast as a lively conversation about our industry. And conversations are more interesting when they bring together different perspectives. For Episode 19, we added a fresh perspective—that of the real estate investor,...

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