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Laurie Mega
| 9 min. read
Build your property management brand: 5 surefire steps
You may think of branding as only applicable or suitable to large corporations like Nike or Coca-Cola. They hire ad agencies and design teams to create highly recognizable logos and pricey ad campaigns that saturate the media and...
Laurie Mega
| 8 min. read
Marketing analytics 101 for property managers
Property managers (like any business owner) have to work hard to get new customers. Whether it’s investing in paid search, content marketing, or social media campaigns, sending out your message to the world demands time, money, and knowledge—above...
Amanda Maher
| 8 min. read
The low-down on self-showings: Do the benefits outweigh the risks?
The real estate market has been flooded with new technologies as of late. All sorts of companies (including Buildium) have sprung up to make it easier to own, rent, or manage rental properties. Who doesn’t want that?! One...
Sean Miller
| 5 min. read
Voice search revolution: 3 ways property managers can use AI assistants
For those in property management, there are never enough hours in the day. Fortunately, emerging tech solutions are helping property managers expand their marketing efforts in exciting, new ways. The adoption of AI assistants is often assumed to...
Jack Yu
| 4 min. read
Responding to negative reviews: The property manager’s guide
Navigating online reviews is critical for small businesses due to the popularity of social media and review sites. If done correctly, responding gives you the chance to deliver strong customer service and show potential renters you care. In...
Sarah Pallatroni
| 1 min. read
How to use Facebook Marketplace to post rental listings
Nowadays, there are so many options for posting your rental listings online. You’re probably already using Zillow, Trulia, or your own website to post your vacancies; but we’re here to let you know about an exciting new option...
Jason Van Steenwyk
| 5 min. read
10 tips for managing your online reputation, from bad reviews to branding
Your word-of-mouth reputation is important. Your word-of-screen reputation is crucial. According to a recent study from J Turner Research, online reviews are now the top driver in renters’ decision-making process when it comes to researching their next apartment....
Samantha Clark
| 4 min. read
5 places to list your rental property for free
It used to be that you put a “For Rent” sign on the front lawn and hoped for the best; and posting an ad in the local paper was the most efficient way to spread the word about...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...
32 min. listen
Episode 20: The unexplored side of virtual ft. Amir Frank
Whether we like it or not, the pandemic created the necessity to do business in new ways—and further jolted the adoption of virtual technology. While virtual tours of rentals are nothing new, there’s a whole world of possibilities...
Laurie Mega
| 13 min. read
All the elements of a healthy property management website
You need a property management website. It’s as simple as that. A property management website no longer a simple page that advertises your services. It’s a way to manage your business through owner and resident portals. It’s a...
Tony Maiella
| 6 min. read
These 10 property management blog posts capture the story of 2020
The desire to stop talking about 2020 (even on a property management blog) is a sentiment that I think we all share as we inch towards the start of the new year. With a vaccine rollout around the...
Laurie Mega
| 7 min. read
Association management trends: COVID-19 and beyond
The pandemic and its domino effect on the economy, government regulations, and our relationship with technology have created big changes in the way property managers do business. From contactless everything to sanitizing protocols to support for struggling residents,...
34 min. listen
Episode 19: What investors want ft. Jesse Fragale
We think of The Property Manager Podcast as a lively conversation about our industry. And conversations are more interesting when they bring together different perspectives. For Episode 19, we added a fresh perspective—that of the real estate investor,...

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