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Jo-Anne Oliveri
| 3 min. read
Creating soul and personality for your business: Part 1
How do we know what service experience we want our clients to feel if we don’t know what that experience is ourselves? We don’t, so it’s no wonder our industry is mostly confused when it comes to delivering...
Geoff Roberts
| 3 min. read
The perfect property management pitch
Understanding what triggers property owners to seek out the services of a property manager can not only help you to more effectively pitch your services, but may also put you in a position to approach potential clients before...
Geoff Roberts
| 4 min. read
4 tips for taking listing images that sell
Previously, we’ve spent some time on this blog stressing the importance of writing thoughtful, effective rental listings. But no matter how much time you put into writing a great listing, if you don’t also include an image of...
Geoff Roberts
| 4 min. read
Making Yelp and Angie’s List work for you
Sure, your mom always told you that it isn’t nice to judge. But the truth of the matter is that in the professional world, we’re all judged. Don’t fret, though—being judged can actually be a good thing. In...
Geoff Roberts
| 3 min. read
Is YouTube for you?
Over the months, we’ve discussed the value of many different types of technology: websites, Twitter, and social networking sites like Facebook. But one thing we haven’t yet looked at is YouTube. Have you considered including YouTube videos into...
Geoff Roberts
| 3 min. read
Writing rental listings that sell
In many areas—especially right now when many tenants are staying put—rental listing sites are overflowing with available units. Making yours stand out from the rest takes a little bit of effort, particularly when there are a dozen other...
Geoff Roberts
| 4 min. read
Marketing made easy
Since we’ve spent the past few weeks discussing web technologies, it seems like a good time to switch gears and take a look at some grassroots marketing techniques. The whole concept of marketing can be intimidating. The word...
Geoff Roberts
| 4 min. read
Web 101: Making the most of site statistics
The great advantage of websites over any other advertising or marketing medium is that you can instantly see if you’re reaching your target audience. Think of your site statistics as a virtual and immediate performance review. This information...
Laurie Mega
| 8 min. read
How to value, buy, or sell a property management company
In 2020, a portion of the rental market moved out of big coastal cities such as San Francisco and New York, and moved to mid-size cities and suburban communities. However, rental listing company Zumper took a look at...
Laurie Mega
| 7 min. read
10 bookkeeping basics for successful property accounting
Since one of the core responsibilities of a property manager is to manage an owner’s assets, income, and expenses, you’re constantly dealing with accounting whether you like it or not. From receiving rent payments to handling vendor invoices,...
43 min. listen
Episode 22: The newfound transparency in user-centric leasing ft. Zumper
Think about the top 10 sites you visit every week. They probably have one thing in common: accurate, authentic, quality information. Tech companies like Google and Amazon have understood the value of data and putting the needs of...
Property Accounting Under Control [Expert Session]
It’s no secret that property managers are control freaks when it comes to their property accounting—and that’s a good thing. Setting up and keeping up a strong process supported by the right technology is key. It can be...
Laurie Mega
| 8 min. read
First 90 Days with Buildium: Suffolk Property Management
John Babiarz is the owner of Suffolk Property Management, which manages residential and commercial properties in the Greater Boston area. They started out as a small family-owned business with about 40 units. When Babiarz took over from his...
The Science of Growing Your Portfolio
How do you know when it’s time to grow your business—and how can you prepare to take on more doors sustainably? Our guide, The Science of Growing Your Portfolio, explores the key challenges and opportunities that thriving property...
Laurie Mega
| 9 min. read
6 steps to harness the power of hyperlocal social media marketing
According to Buildium’s 2021 State of the Industry Report, almost 54 percent of community managers used social media as a means to communicate and market in 2020. It’s an often overlooked tool for PMs to engage current residents...
46 min. listen
Episode 21: What’s in your marketing funnel?
Property management marketing is tough work. A lot of times for property management businesses, it can take a backseat to other pressing needs. Getting the nuance just right during trying times also isn’t easy; but, at the end...

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