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Geoff Roberts
| 4 min. read
Marketing made easy
Since we’ve spent the past few weeks discussing web technologies, it seems like a good time to switch gears and take a look at some grassroots marketing techniques. The whole concept of marketing can be intimidating. The word...
Geoff Roberts
| 4 min. read
Web 101: Making the most of site statistics
The great advantage of websites over any other advertising or marketing medium is that you can instantly see if you’re reaching your target audience. Think of your site statistics as a virtual and immediate performance review. This information...
Geoff Roberts
| 5 min. read
Web 101: Building your website
Company websites have quickly become less of an option and more of a necessity. While advertising available units on highly-trafficked websites like Craigslist and Yahoo is a good step in the right direction—and certainly something you should continue...
Normal wear and tear vs. damages
We all know that security deposits are funds reserved for repairs beyond “normal wear and tear.” What’s sometimes not so clear, though, is what exactly constitutes normal wear and tear. This is one of those questions you should...
Geoff Roberts
| 4 min. read
Setting your property management fees
As is the case with any employment scenario, when it comes to hiring a property manager, landlords walk a fine line between ensuring they hire the best help possible and obtaining the most competitive price. Particularly because property...
Geoff Roberts
| 5 min. read
Perfecting your pet policy
Generally speaking, property owners and managers are not required to allow tenants to have pets.* And, in fact, many properties exercise their option to decline pets on premises—for example, in San Diego, CA nearly 60 percent of all...
Renting in a recession
It’s only natural that the current state of the economy will have a trickle-down affect on vacancy levels and the going rate of rental units. At a time when everyone is tightening their purse strings, it makes sense...
Geoff Roberts
| 4 min. read
Six steps to building good business relationships
Building—and even more importantly, maintaining—good client relationships is essential to the success of any business venture. But property managers must be particularly conscientious about good customer service because not only are they building relationships with the property owners...

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